Revisiting objective tests: A case study in integration at honours level

This paper examines the background to computer‐assisted assessment and shows how certain misconceptions or ‘myths’ have arisen around its use. It then discusses an actual implementation of computerized multiple‐choice question (MCQ) tests, addressing both the main theoretical issues, and the practicalities of the design and administration process. It confirms that honours‐level learning can be appropriately assessed using summative computer‐based objective tests, not just in the eyes of the adopting academic, but also in the eyes of the students. Care should, however, be taken to adopt a flexible implementation that is responsive to unforeseen problems

Maintaining the Myth of the Monarchy: How Producers Shape Consumers' Experiences of the British Royal Family

We explore how the myth of the monarchy is reproduced in contemporary consumer societies, by looking at how producers shape consumers' experiences of the British Royal Family (BRF) brand. Drawing on interviews with producers, we identify five key experiential themes that producers create for consumers as they engage in maintaining and modifying, the myth of the monarchy. These are: 1) storying the monarchy: telling tales of people; 2) keeping history alive: creating links between past and present; 3) event management: pomp and pageantry; 4) the role of place: creating a persona for each palace; 5) creation and sustainability of sub-myths

Un/Re/Doing Gender in Consumer Research: In Conversation with Pauline Maclaran, Lisa Peñaloza, and Craig Thompson

This article documents a panel conversation with three exceptional scholars in the domain of gender and consumer research— Pauline Maclaran, Lisa Peñaloza, and Craig Thompson. The panel was moderated by Jenna Drenten